|November 4, 2009||Volume 8 Number 29 Issue 241|
What Do You Need?
I want to provide you with the information you need to be successful. Just hit the support link below and tell me what you need, and I'll try to address your topic in an upcoming newsletter.
Not a subscriber yet? Just fill your name and email address in the form below to get the information you need to keep your business successful. Just for subscribing, you'll receive a video package that you can resell for $37. Get The Great Ideazine every week in your mailbox for free.
Still not recovered, but at least the newsletter is getting done. I hope to provide some good links to freebies next week. I think that you'll enjoy today's article.
Eric Farewell at Unseminar 7by Jim Green
This is the second in my series of newsletter articles on Unseminar 7. Today I am going to take a look at the presentation made by Eric Farewell on launches. Eric is quite the personable young man, newly married (two weeks before if I remember correctly), and keen to share.
Eric shared a couple of tips before he got into the meat of his presentation. He suggests that Internet marketers adopt a signature that is added in indigo blue, or another colour that differs significantly from the page colours, to every site. He likes signaturesoftware.com, where you can get your writing made into a font. I'm not much for putting my real signature on the web. I found that you could get a serviceable signature for free from www.vletter.com/downloads.htm (Not an affiliate link!) Just play around with the options until you find something you like.
He goes on to suggest that bright red headlines are better replaced with headlines in a red-orange (#CC0000). He then suggests that backgrounds in green and orange are the worst possible, except for Halloween.
Eric also suggests that you leave large spaces around the headlines and sub-headlines to give the eyes a chance to rest and take in what you have written. And finally, he says, regardless of the length of your page, put the opt-in box at the bottom.
Build your launches one on top of the other so that you always have a launch in the works.
1. Build your first list
2. Branding is Important<
3. Build Your Relationships
Timing is Everything #1
Gather your JV partners.
Set the launch date two months out - if you rush, you will fail.
Contact your biggest competitors. They are likely your best source of sales.
Seek out the forum gurus - offer them a commission (30 - 55%) to push/review your launch. product - you might even offer to buy a line in their signature for $100 a year.
Talk to popular bloggers - get them excited and talking about your launch.
Timing is Everything #2
The “Uber Secret” Hint
Start dropping hints about your plans to create direction and excitement.
Lean heavily on social media to get your word out.
Talk about what you wish you could share but it isn't time yet.
Remember, scarcity is powerful - even when it is only implied.
Timing is Everything #3 or Pre-Launch
Begin sharing examples of how your method and system has worked for people “Just like them”
Share secret looks inside how your system works / what it does
Timing is Everything #4 - Your Launch Day
Set a specific time and date when your product is finally available.
Use a “front of the line” opt-in to move people to your hot groups.
Timing is Everything #5
Collect your cash. Probably the most satisfying part of the launch.
Timing is Everything #6 - Post Launch
Show inside looks at what your clients are doing. ...how well things are working.
Interview your keenest customer.
Consider offering a few more sales if your market is desperate.
Timing is Everything #6 - Re-Launch
Offer a limited number or time for true scarcity.
Just make sure that you give a plausible reason why you have a quota, time limit, etc. or you will damage your credibility.
A Couple of Extra Hints and Tips
Your Launch Must Have Mental Triggers
Building Your Offer
Make an event out of everyday business.
Next week I'll talk about Erica Douglass’s presentation on Creating a Product Quickly.
from Your Faithful Editor
Let me know if you enjoy these excerpts from Unseminar 7.
The Great Ideazine
Telephone: 807 767-0284
Copyright (C) 2009 Jim Green & Associates All rights reserved.