|November 4, 2009||Volume 8 Number 29 Issue 241|
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I think that I'm finally over the hump. I've been sleeping 12 hours a night for the last week, and then taking an afternoon nap, so I still haven't done much. I fell much better today. Slept only 10 hours last night and am heading out for a walk as soon as I finish writing this. I had hoped to provide some good links to freebies this week, but it'll have to wait till next week. I think that you'll enjoy today's article.
Erica Douglass at Unseminar 7by Jim Green
This is the third in my series of newsletter articles on Unseminar 7. Today I am going to take a look at the presentation made by Erica Douglass on Creating a Product Quickly. Erica is quite the personable young lady, full of energy and willing to help. She spent two hours one night helping a neophyte get his blog up and running because she wanted him to have a taste of success.
Erica started off with a couple of pieces of wisdom. First she that to be successful, you should not be the lowball person, but rather the better person. Then she presented the drawing below.
Interviews are the easiest way to create a product. You can also use interviews for social proof.
Six Steps to Creating a Product from an Interview
Detailed View of Erica's Presentation
1. Narrow Your Niche
Google your concept to find appropriate keywords. Choose a keyword with one to two thousands searches. Write a short ebook on your topic.
2. Find people to interview
Good sources for the type of people you want are haro.com, rtir.com, forums on your topic - find the big dogs on the forum, the ones with the most posts usually, hire a virtual assistant, and of course, there is always Google.
3. Email your potential interviewee
and ask them for the interview because they are the expert. If you are asked to pay for the interview, move on to another candidate.
The following is a good template to start from.
Hi (first name of candidate), I found out about you from (name of someone who has quote, praised or otherwise brought the candidate to your attention) and read your story with great interest. (This creates the impression that the “someone” actually called you :>)
Basically your are going to suck up to the guru, try to introduce a little scarcity and then present them with a call to action.
4. Do the Interview
Before your do the interview, find out what people want to know. Check the forums, Google, etc so that you can structure questions to get exactly what you and your readers want.
The interview should be no longer than 60 minutes - that way it will fit on a CD. Why a CD? It increases the perceived value of your product.
Record the interview using SkypeOut. Beware of calling a cell in the UK as it costs you $1.25 per minute! Use a headset for the best sound quality. Erica suggested that CallBurner is an excellent tool for recording your Skype call.
You can use either an interview or a teleseminar, but a seminar can be more of a risk. If you use a teleseminar, get the questions in advance from your callers. That way you don't risk a caller wasting a lot of valuable time talking about unrelated topics, or taking your guru off on a tangent.
5. OutsourceThe first thing to outsource is the transcription of your call. Erica suggested using craftingwords.com as they have a sliding price scale depending on how fast you need the work done. Eric Farewell suggested that interviewtranscribers.com might also be worth a look.
Your audio will likely need some editing. You can outsource that through Elance or Odesk, or you could do it yourself using a program like Audacity. Your audio will need an intro and an outview. Usually this will include music and voice over. Don't forget to pick up a domain name for your new website.
You should also give very strong consideration to outsourcing the construction of your website, the copywriting for your sales page, the set up of your shopping cart and payment process and the integration with your email list.
Based on the perceived value and format of your product - CD and DVD are more valuable - set a price between $7 and $97. What problem is your product solving?
Now is the time to set up a list and entice people to get on it.
Make sure that you Joint Venture with your interviewee and as many of the other gurus as possible in your niche.
Make many quality posts on related forums. Be sure to put a link to your site in your forum signature.
Don't neglect the other marketing paths such as Search Engine Optimization and blogging.
Offer a few of the people on your list a freebie for reading your product and providing a testimonial.
Erica mentioned that she likes ejunkie.com for their sales cart system.
Next week I'll talk about Dr. Joe Vitale's presentation on attracting money.
from Your Faithful Editor
I'm continuing these excerpts from Unseminar 7 because you my faithful reader seem to be enjoying them.
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