|May 26, 2010||Volume 9 Number 12 Issue 260|
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This week, I have a message that many people will not want to read because it places the responsibility for their success squarely on their own shoulders. Most of us want that easy, instant win, but real life is not like that. Read on to find out what Devon Brown says is the real truth about your success or lack of it.
Success - The Hard Truthby Jim Green
Anatomy of a $5K Per Month Internet Business - Devon Brown
This information sounds simplistic and really dumb, but it absolutely works.
Take responsibility. Even it is going to happen, you are going to need to do it. Pick something that you enjoy doing and will enjoy doing for a long time. Be consistent with it. Don't look for the overnight buck, as it will take a while. You must take action, even if it’s outside of your comfort zone.
No matter how awesome the product or opportunity sounds, it is up to you to make big things happen with it.
The Microwave Complex vs. The Until Complex
The microwave complex is where you look at a business method or opportunity and measure it on the basis of what it can do for you in the immediate future - read minutes or days. If it cannot produce the results you want in that time, then you move on to the next idea. Sound familiar?
In the Until Complex, you take a method or idea and apply it until you achieve the desired results. Good examples of this can be found in child raising. You work with a child until they are able to walk, you don't quite after the first fall and move on to some other thing that they need to learn. We use this all the time in our real life where we practice something until we achieve the desired result. Why then do we expect that we should do things any differently in our business life?
Another pearl of wisdom, “You can make a million dollars in one day. It just takes a lot of work to build up to that day.” When you hear of a guru that has made mega bucks in minutes or hours, take it with a grain of salt. Remember that they put in a lot of time and effort to build up to that instant - maybe even many months of work! Why should it be any different for you?
Just because you don't like the answer, does not mean that it isn't the real answer. Sometimes we must spend a lot of time and money to realize that we had the real answer already. The answer is the answer. The sooner you get to it, the sooner you will achieve results.
Two categories of marketers - experts and non-experts. Experts have worked or studied in some area and are well schooled in it and are able to write about it immediately. An Expert should build an authority site which proves that you are the expert. A blog on the area is an excellent way to do this. If you do this consistently, you will build up a following and receive lots of free traffic. Once you do this, you can start looking for ways to monetize it.
Non-experts do not have a recognized area of expertise and are not sure of which niche they should enter. Pick a niche, any niche, as long as it has mass appeal. Set up a simple, one page web site that consists of a squeeze page to capture names and email addresses. Offer something (information) of value in return for their information. The objective is to build a list of people interested in the niche so that you can email them and build a relationship so that you can sell things to them and make money.
Don't Listen To The Gurus
bog listen to what the gurus say, watch what they do. Then compare it to what they say. Mostly you will find that what they say is not what they do. To be successful, you need to do what they do, not what they say.
It is important that you capture the names and email addresses directly into you autoresponder. Once you have their info in your autoresponder, set up email sequences that will automatically be sent out to your list for the foreseeable future (a year is a good term). Make sure that each email contains good information. Your reader will learn to trust you, and will eventually buy something from you. Set up the system before you try to attract, drive or buy traffic. Your chances of success are quite good, because over 80% of people will not bother to set up the system. Of the remaining 20%, 80% will move on to something else when they do not get a huge flow of traffic almost immediately.
Remember, you need to be consistent and stick to it. Most people do not have the stick to it ness necessary for success.
The very next thing that people see after they sign up to your list is a sales page. You must attempt to sell them something congruent with your niche. It is not important whether or not they buy from you at this time! They will have many more opportunities over the next year.
You do not need more. More is not better. You should start out with one web site, one niche, one concept and stay with it until it is making you money.
Paid traffic is, generally speaking, faster and better than free traffic. Just make sure that you are driving traffic to your squeeze page not to a sales page. Sending people to a sales page is wasting money. You only have a brief time for people to make a decision. This is seldom enough time for people to make a buying decision. It is however, more than enough time for people to decide whether or not to sign up for your free thing.
Unlike paid traffic, free traffic has the ability to build upon itself. A single article on Ezine Articles or video onYouTube is not likely to drive a lot of traffic to your site, but as you add articles, the chances of an article going viral increases and traffic becomes measurable. You need to have at least 50 articles or videos before you can expect any significant results. If you like posting to blogs, you must make a number of posts every day for at least a month before you should expect to see any results. Whatever path you take, you must be consistent.
Overnight success does not happen overnight. It takes a long period of preparation, planning and persistent work.
Attract as much free traffic as you can, then use that income to buy paid traffic. Remember, that each person on a quality list is worth, on the average, one dollar per month. If you attract only 30 sign ups per day, and follow the process as outlined, in six months, you should be generating over five thousand dollars per month in revenue.
from Your Faithful Editor
For a complete step by step video tutorial on domain flipping, including how to find good keyword domains, how to add value to your domains, and where and how to sell them for the highest price, check out Domaining.
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