
August 05, 2009	Volume 8 Number 19 Issue 231

What Do You Need?

I want to provide you with the information you need to be successful. Just hit the support link below and tell me what you need, and I'll try to address your topic in an upcoming newsletter.

Free Videos
Not a subscriber yet? Just fill your name and email address in the form below to get the information you need to keep your business successful. Just for subscribing, you'll receive a video package that you can resell for $37. Get The Great Ideazine every week in your mailbox for free.
Subscribe

Introduction

This week, I've done something different. By filling in the following matrix, you can determine what type of advertising will be required for your product/

Advertising Matrix

by Jim Green

How To Analyse Your Advertising Problems
Chief Factors In Determining the Strongest Sales Appeal	Buying Action Required
	Class	A	B	C	D
	Character of Product	Unfamiliar and without Ready Demand	Unfamiliar but Matching Unexpressed Demand	Familiar but Offered in an Unusual Way	Similar to Goods Prospect Regularly Buys in the Same Way
	Attitude of Prospect	Buyer thinks is Doing Well Enough without it	Will Realize the Need When Informed of the Product	Habitually Buys Similar Brand in Another Way	Now Does Equivalent Buying
	Task of Sales Campaign and Advertising	Must Make Buyer Feel Disadvantage	Must Teach Buyer What Product Is	Must Lead Buyer to Change This Habit	Must Emphasize Brand to Get
	Dominant Tone of Copy to Fill Task	Persuasive and Impelling	Analytical and Descriptive	"Reason Why"	Suggest or "Publicity"
Buying Motives to Appeal To	Money
	Utility
	Caution
	Pride
	Self-Indulgence
Different Sales and advertising problems require different kinds of copy and emphasis on different selling points. This chart has show advertisers how to develop the essentials of any advertising problem and score unusual success.

Final Notes
from Your Faithful Editor
You can download a pdf copy of the matrix that you can mark up to determine what your next advertising campaign demands - Advertising Matrix