|November 16, 2005||Volume 4 Number 46 Issue 81|
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Autoresponders - Part Two
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Autoresponders - Part Two
Choosing an Autoresponder
Quick Autoresponder Overview
An autoresponder is an emailing program that is designed to collect emails and then send out a series of pre-written emails to the subscriber list on a schedule that you pre-define.
The value in this is that you can offer freebies, information, and "soft-sell" to your potential customers over time. It's a known marketing fact that it takes an average of seven (7) contacts with a potential customer to turn them in to a customer (for tough decision type of items). So, an autoresponder lets you follow-up 3, 5, 7, 10, or more times without having to manually keep up with it all.
Automation is the key to success of any online venture, so an autoresponder would, therefore, be central to any successful online campaign. That's not to say that without an autoresponder, you can't succeed. But, an autoresponder in most cases will make any campaign significantly more effective.
What to look for in an Autoresponder
As with website hosts there are very many options to choose from when selecting the appropriate autoresponder. There are a few things that you will want to look for when choosing your autoresponder.
After looking at the pros and cons of remote hosting compared to locally hosting, as summarized in the table below, we have opted for hosting our own autoresponders.
Personally, I think that if you are going to do something, do it right. Host your autoresponder on your own website.
The most appealing reason to host your autoresponder on your own website rather than a remote host is the look of your autoresponder emails. I can have an unlimited number of auto responders that end in the "@ideamerchant.com" address. The reason that is so appealing is that it matches my domain name address.
If I had a remotely hosted autoresponder I wouldn't even be able to have one address for my autoresponder that matched ideamerchant.com. It's a matter of clarity and professionalism for your potential subscribers.
Autoresponders can cost hundreds of dollars to buy, and just as much or more to rent. We are currently using IdeasUnlimited autoresponder that can be purchased for just $47. It does the job for us, or we wouldn't have bought it and become an authorized reseller!
The IdeasUnlimited autoresponder comes with an easy to read set up and operation manual so getting things working properly shouldn't be much of a problem. This is a software package that you own. So, you'll never pay monthly fees.
Also if you can't set it up yourself, or don't want to, you can always pay a professional installer to do it for you for about $50 for the installation (recommended for the non-technical).
If you are just starting out and have to be really cautious about how much money you spend, remote hosting was a bit of an easier break on the old wallet, but not with the availability of the the IdeasUnlimited autoresponder for just $47.
Remote hosting can be cheaper than the $300 to $1,000 autoresponders pushed by the big guys, on a month to month basis, but in the long run it's more expensive and less effective. However, if you don't have the bucks to put up, and you aren't ready to use a responder like IdeasUnlimited (frankly, we can't think of a reason that you wouldn't) then remote hosting may be the way you want to go.
The best remote host I know of that has all the great features you want in a great autoresponder is GetResponse autoresponders (Yes, we are affiliates!). They have been around for as long as I can remember and that's because they offer a great service with good support.
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