|March 01, 2006||Volume 5 Number 09 Issue 96|
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What is AdSense?
According to Google, “Google AdSense is the program that can give you advertising revenue from each page on your website—with a minimal investment in time and no additional resources.”
“AdSense delivers relevant text and image ads that are precisely targeted to your site and your site content. And when you add a Google search box to your site, AdSense delivers relevant text ads that are targeted to the Google search results pages generated by your visitors’ search request.”
In short, AdSense is an additional source of revenue for your web site. You can add AdSense to a web site you currently own. You can also create a web site specifically designed to attract AdSense revenue. Keep in mind that this program is run by Google, so is not a fly-by-night get-rich-quick scheme. You will not get rich overnight from the AdSense revenue from a solitary site, no matter how well designed it might be. You can however, earn a decent income by creating a number of sites that each earns a little bit of AdSense revenue.
What's the Key?
Relevant content is the key to making money with AdSense. You don’t want to attract traffic to your site. You want to attract relevant traffic. To do this, you need to create a site around a specific, fairly narrow topic. Every page should be closely related to the keyword(s) your site is focused on.
Once you have signed up for the AdSense program, you will need to add a small piece of code to each page on your site. Google will then post relevant ads on your site because Google understands the meaning of a web page. They've refined their technology, and like the old computer game of “Animal, Vegetable, or Mineral,” it learns from experience and so keeps getting smarter all the time. Words can have several different meanings, depending on context. Google technology can usually grasp these distinctions, and deliver more targeted ads to your site. By the way, if your site is not well focused, and Google cannot determine the theme for your site, you will get public service ads. You will not be paid for clicks on these ads, so if you wish to make any money from AdSense, you must make sure that your site has a crisp, clear focus.
Your objective is to draw traffic that is interested in the AdSense ads that are placed on every page on your site. You do not get paid for visitors to your site! You only get paid when a visitor clicks on one of the ads. Obviously, you want clicks, not visitors.
Other than making your site as attractive to targeted traffic, you can generate more income by picking topics that pay more per click. Before you start to build an AdSense attractive site, you may want to check out the current price for a click on your keyword. You will not get the amount shown, but there is a definite relationship. The higher the price shown for a click, the higher the price you will be paid for a click.
You can check out the current price for a keyword by going to Results Generator and entering your potential keywords. I just entered “Internet Marketing” and the first place goes for $2.65 and the tenth spot goes for $1.00 - at this rate, your share for 50 clicks a day would be approximately $1,000 per month. Please don’t use this as the expected earnings per site.
But What Can I Earn From AdSense?
My research suggests that a reasonable expectation for a “quality site” is about $200 per month. (Yes, there are sites that earn in excess of $1,000 per month, but I don’t own one yet.) $200 is not a great deal on its own, however, 10 or 20 sites and suddenly you’re getting a decent bit of change.
Once a site is up and running, other than a little tweaking to maximize traffic, little or no additional effort is required to keep the cash coming month after month after month. And that is the key - recurring income. Adding pertinent articles as you come across them will certainly help to increase the attractiveness of your site, and help keep your site fresh in the minds of the search engines.
So, what are you waiting for, get building. Get earning AdSense income.
Until next time…
P.S. If you want more information about maximizing your income from AdSense, take a look at AdSense Article System.
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