October 18, 2006Volume 5 Number 36 Issue 125     
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Viral Marketing 101 - Not Using This Could Kill Your Business!

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Had a big snowstorm scare this weekend. We don't normally get any snow in October, and nothing usually stays on the ground until later in December. Predictions were for four to ten inches of snow, but we got lucky. Barely a quarter of an inch fell on us. Some of the areas around us were not so lucky and had a rough few days. It's still a little cool and rainy, but sure beats shovelling snow!

I still haven't heard anything from our readers that changes my mind about Adsense income.

Today, I am going to talk about using Viral Marketing to enhance your business.

Viral Marketing 101 - Not Using This Could Kill Your Business!

Creativity is the one virtue a site must possess to lead the race in the ruthless competition in the Internet based business. With so much competition and rivalry going on, every method of marketing must be employed and utilized.

It doesn't matter if you have a killer product or a fantastically designed web site, if people don't know that you exist, it doesn't matter, and you are not going to make it big. Worse, your business could just die a quiet death.

There are many methods and schemes used by e-commerce sites today. Some can help you with an extra boost in the popularity ratings. A very effective one of these is Viral Marketing.

While the term Viral usually depicts the actions of a virus, a word very much dreaded by all computer owners, in this case, it is not what it seems. You do not actually use a computer virus to spread your business; on the contrary doing so just might kill you. Everyone has had enough of those pop up ads and spyware.

Viral Marketing Overview

Viral Marketing also known as Viral Advertising is a marketing technique used to build the public awareness of one’s product or company. Many forms of media can be used to reach out to the public without actually promoting your product. Viral Marketing is done by riding on other forms of advertising by an addictive means that could get a person hooked and cause them to be obliged or amused to actually pass it on, with the product or company advertisement along with it. Hotmail is an excellent example - every email sent on the system contains an ad for the system.

In a nutshell, companies build on the idea that if people like the content they will pass it on to their friends and family. They sponsor certain media, such as a cool flash game, funny video, amusing story and such, which one may pass on to another with the company brand or logo or the products description or any other content to help promote the company or its product.

Viral marketing has become a popular means of advertising and marketing because its costs are relatively low. To avoid being tagged as spam mail, viral marketing counts on the eagerness of one person to pass on the product. If a person sees the name of a person they know as the sender, they won't block it and will open it as well.

Many companies offer incentives such as discounts and rebates which helps in spreading their viral marketing. They rely on the number of recipients a viral marketing gets from one person in determining the amount or number of incentive they can be attributed with.

Using Viral Marketing to Your Advantage

The foremost advantage of viral marketing is that you can get a lot of publicity and public awareness about your site and your company. You may get to generate a flow of traffic that is potential customers. With a little ingenuity and imagination, plus some incentives or prizes, you can reach out to a great number of people to announce and promote your product or service.

Almost every site and most companies are catching on to the effectiveness of Viral Marketing and Advertising. Not using it could kill your business. Along with other schemes and methods in promoting your site, like Search Engine Optimization, viral marketing could easily push you ahead in the rating games.

Viral Marketing can be a sneaky way to get people to know about you and your company. You get them to pass your advertisement along. Viral Marketing methods are so very low cost that not investing in them could be business suicide. All it takes is a great idea, such as a good addicting game, a funny story or one of the many other ideas still out there waiting to be used. Create a gossip or a buzz. Many movies are promoted by using scandals and gossips to make them popular. Remember the movie “The Blair Witch Project”?

Many big companies have tried viral marketing, remember Hotmail, and have had many success stories with it.

Now it’s your turn to use viral marketing to work wonders for you. Act now and reap the benefits Viral Marketing will provide for you and your sales figures, fail to act and risk failure.

Until next time…


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Here's The LINK to find out more about the Spider...

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