October 25, 2006Volume 5 Number 37 Issue 126     
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Entertain, Enlighten or Sell

How to Build Super-Profitable ListsBuild Massive Profitable Lists. Top Experts Show You For Free.

Just got back from a training session in the big smoke (that's Toronto for you non-Canadians on my list *8>) When I arrived at lunch time on Sunday it was miserable and rainy. The only restaurant in my hotel specializes in sushi and I'm allergic to any seafood, so I couldn't even go into the restaurant!! Ended up walking as far as I could in the rain and having a Starbucks coffee and dessert for lunch. Not too healthy. Later I walked quite a ways (a mile or so) to find a restaurant for supper, but it was worth it. English Style Fish and Chips, followed by bread pudding to die for *8>)

I still haven't heard anything from our readers that changes my mind about Adsense income.

Today, I am going to talk about the key characteristics of good, list building articles.

Entertain, Enlighten or Sell

As an experiment, a friend of mine subscribed to ten different opt-in email marketing lists to see which ones were the most effective. Many web sites and on-line businesses have resorted to sending promotional materials to people who have subscribed to them in an effort to boost their sales or traffic. Opt-in web sites marketers send newsletters, catalogs updates and other promotional materials to web site visitors who have agreed to be updated.

Any Internet user who is on the list will receive updates through emailed articles amd promotions. If a email or promotional material piques their interest they will go to the site to learn more or to purchase the product. For the web site operators or owners, this is a chance to remind their readers of the operator’s existence and to showcase their wares. Since numerous sites on the Internet offer the same products or services in one way or the other, the competition can get pretty rough and it is easy to be forgotten.

Back to my experimenting friend, he tried to find out which opt-in marketing strategies caused the reader to beg for more. Email ranged from the very simple to the extremely outlandish. The quality differences were easy to notice. Only a few have captured the concepts inherent in an effective opt-in marketing strategy. He dubbed them effective because he felt like he just couldn't wait to go their site and learn more. The most persuasive ones even got him reaching for his credit card before he realized he was only researching.

Companies and sites present their promotional materials using a wide variety of concepts. Each has their own distinctive style and design, but more than the outline and the presentation, the content of the articles is what kept the attention of my friend locked onto the opt-in marketing medium. Creativity was the key here.

From talking to many satisfied opt-in list subscribers and forums, I have learned what is essential to opt-in marketing and what makes the subscribers beg for more instead of lining up to unsubscribe.

You must keep your promotional materials light, creative and original. Many people are stressed out. Getting a stuffy business proposal rather than a light hearted email may just agitate them more. A warm friendly smile or light banter is always more welcome than a serious business presentation or proposal. While you do want your customers to take you and your products or services seriously, you also want to show them that you know how to have fun.

Splash some colour in your email. Include photos and articles that can be related to you but show good news or light hearted images. Provide a newsletter or promotional materials that will keep them in a light mood. Pique their interest. Make your materials eye catching and mind grabbing so that they won't be able to take their eyes off them.

Try to anticipate what your target client needs. Do your research and information gathering. There are many sites that will be able to help you with that. Be sure to have good content for your articles, even if it means investing in an experienced, professional copywriter. An effective copy writer should be able to build trust between you and your customers. They should be able to establish your credibility in what they write. Their articles must be informative but not too stuffy. Let go of the professional jargon and “talk” to your recipients.

A good article and content should be able to outline the benefits (not the features) of your product and services. It should explain clearly why the reader needs what you are offering, but you should not look too overeager or try to be too persuasive. Your article entertain as well as lead them to buying from you.

Your promotional material should be clear. It shouldn't leave people guessing what you are writing about, but should leave them believing that you can provide more. Provide clear and crisp images of what you are offering. If the people know what you have for them, they are more likely to beg for more. For example, if you are selling a car, provide them photos but only enough to encourage them to go to your site for more. Your article should lead readers to you. It should clearly explain to them what they need to do to get more information from you. Your sales pitch should come after you get them to your site, not before.

Follow these rules and your web site should see an increase in visitors and sales.

Until next time…


P.S. If you're looking for more traffic and more sales, check out Neil Shearing's Spider software. It's a very easy to use piece of software that makes grabbing great Joint Venture partners and Super Affiliates child's play.

I'm sure you know that the fastest way to generate traffic and sales is to tap into the power of someone else's email list and have them do a mail out promoting your product. Well, Neil's software makes *finding* those "power players" simpler than ever. Now there are no excuses... go out and get some super affiliates to work for you!

Neil's been on-line for over a decade and has an excellent reputation for honest business on-line. In fact, he founded the ScamFreeZone in 1997 to help people make money on-line without falling victim to scams. That's why I am happy to endorse his software.

Here's The LINK to find out more about the Spider...

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