The 3 Things To Avoid When Emailing Your List

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Well, we're back home safe and sound! Although the trip was mostly great, it is always nice to be home. I came home to find my niece's computer had been ravaged by a virus. The damage was so severe, that I finally gave up trying to restore it and formatted the drive and started fresh. With a little luck, I'll drop it off to her on my way home tonight.

I was able to get out and about for a little while in Orlando, and bought a new USB adapter for my camera memory. The new adapter cost 1/3 the price of the old one, and transfers data about four times as fast. I guess you call that a little silver lining for the cloud. *8>)

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Well, enough of that, here is the article.

The 3 Things To Avoid When Emailing Your List

When you decide to have an opt-in list, your responsibility is not just a matter of sending your subscribers your promotional newsletters or catalogues. There are many things to consider in avoiding negative complications. While there are many ways that you can entice people to subscribe to your list, there are also some things you must do to avoid subscribers from wanting to get off from your list.

Aside from that, you also want to avoid any problems with the law and your Internet service provider or ISP. There are many laws and rules that apply to help protect the privacy of Internet users from spamming and unwanted mails. With the popularity of the electronic mail as a medium for marketing because of its low cost, many companies have seized the opportunity and have flooded email accounts with promotional mail.

But, with an opt-in list, you avoid this annoyance because people have subscribed to your list; they want to receive the newsletters and promotional materials. They have consented to being on the list by subscribing themselves; just don’t forget to put an unsubscribe feature every time you mail your opt-in list so that you avoid any confusion. There may be times when an email account was provided but the real owner didn’t want to subscribe.

It is essential that you keep your list clean and manageable. Arrange this by using the tools and technologies available for managing your opt-in list. Do not worry; your investment in this marketing strategy is well worth it. The coverage you will get will allow you to convert addresses into sales then to profit.

Keep yourself and your business out of trouble and potential run-ins with the law and the Internet service providers. Keep your operation legit and clean. Your reputation as a legitimate businessperson who operates a legitimate site depends on your being a straight and true marketing strategist.

Here are three things to avoid when emailing your list.

1. Take notice of your unsuccessful sends. These are the emails that bounce. Bounced emails, also known as undeliverable messages, are those messages that, for whatever reason, were not successfully received by the intended recipient.

   There are bounces that happen or occur because the server was busy at that time but can still be delivered at another time. There are also bounces because the inbox of the recipient is full at that time. These two types of bounces are no problem as they will be delivered eventually.

   There are however, those bounced messages that are simply undeliverable ever. The reason for this is that it may be an invalid email address, a misspelled email address, or an email address that was abandoned and erased.

   Manage your list by putting markings on those that bounce. Erase an email account that bounces from three consecutive mailings from your list. This will give you accurate statistics and records as to how many are actually receiving your email, and help prevent ISPs from becoming annoyed at you. You may also want to check the spellings of the email addresses in your list. One common mistake is to use an N instead of an M in the .com area. Another is to leave an empty space before or after the “@” sign.

2. Always provide an unsubscribe feature on your site and an unsubscribe link in your mails. When someone on your list files a request to be unsubscribed, always take that request seriously. If you don’t take them off your list quicky, and stop sending them your emails, you are now sending them SPAM mail.

   When you are reported as a spammer, you and your business can get into a lot of trouble. You can be reported to the authorities and may be blacklisted by many Internet service providers. You will lose a lot of current subscribers this way and many more in potential subscribers.

3. Do not provide pornographic, shocking or disturbing content in your newsletters. It is hard to decipher the age of the recipient and many complaints may stem from this type of content. Controversial issues should also be avoided to prevent being branded as an activist of some type by your subscribers. Keep the content of your newsletter and emails consistent with the topic of your site and business.

Remember these tips and you will maintain a healthy relationship with your subscribers as well as staying within the boundaries of what is acceptable in sending mails to an opt-in list.

Until next time…

warmly,

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