January 10, 2007Volume 6 Number 01 Issue 135     
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Why Paying For Your Traffic Is A Smart Move

How to Build Super-Profitable Lists - Build Massive Profitable Lists. Top Experts Show You For Free.

Moving all of my sites to a new server turned out to be a bigger deal than I thought. It turns out that my habit of doing minor fixes right on the site came back to bite me. I thought that I would just copy the files from the hard drive over to the new server, but I ended up going back and copying all of the files from the older server to my hard drive, and then copying them over to the new server.

The old server held all of the scripts for all of the sites in one central directory. The new server wants a distinct script directory for every domain and sub-domain. What a pain. Oh well, progress always comes at a price.

Here's a little something FREE that might interest you if you use Pay Per Click advertising. Get Give PPC the Finger now... Click here!

Well, enough of that, here is the article.

Why Paying For Your Traffic Is A Smart Move

There are many success stories you will hear about businesses making it good in the Internet. Unfortunately, there are ten to a hundred times as many stories of failure. Many businesses and individuals have launched Internet based business enterprises, but only a handful have succeeded.

The failures see success as attained through luck. And it makes failure that much more acceptable to them. However, that attitude is unlikely to ever lead to success. It takes good business sense and a lot of help and team effort to succeed, especially on the Internet. Most importantly, it is the eagerness to succeed, the determination to learn and the willingness to invest a lot of hard work and some money that most often leads to success.

The Very Basic

Like Neo, the central fictional character in the movies The Matrix, traffic is “The One.” Without traffic, all your effort is wasted. Every business needs customers. Without them there wouldn't be anyone to sell our products to. In the Internet world traffic is the equivalent of the “brick and mortar” world walk in customer. The more traffic you have the more people are able to try sell your products.

But like traffic for every business whether it’s mall or Internet based, not everyone that goes in buys. The greater of number of visitors that do come in to browse your merchandise, the greater number of people that will be likely to buy your products. It’s a numbers game!

But, how do you get traffic in sufficient volume such that even a small percentage of eventual buyers is enough for you to make a good profit? Many big company web sites generate tens of thousands of visitors a day and a measly two to ten percent actually buy. That small percentage, however, is enough to provide them with a goodly number of profitable sales.

Many of these success stories get their traffic by paying others to deliver it. I'm a little schizophrenic here. I love free advertising. I extol the benefits of free advertising, but every now and then I pay to get a burst of traffic.

Yes that’s right; just like your parents told you, you have to spend money to make money. Advertising is the key. The more people that know that your site exists; the more people who may of course go to your site. That’s common sense.

While there are many ways that can get you advertising for free, they do not usually generate the same high volumes as those methods that you pay for. These paid advertisements include advertising schemes by Google and Yahoo - sounds like a continuation of the last newsletter article *8>)

The Value of Searches

The search engine will normally be the easiest and fastest medium for finding what a person needs in the Internet. Search engines have been very popular because they provide such a vital service, they are free, and they are easy to use. With this popularity, search engines get so many visitors and clicks that they are the most commonly visited sites on the Internet. It is easy to understand why so many companies pay to advertise with these search engines.

Search engines provide information to the millions of visitors that they have each day. They provide links to sites that a user may be looking for. If your site’s link shows up in the first page or two of the search results page, you have a great chance that the visitors will go to your site. While search engine optimization is a low cost way to try to get your site a high rank, paying for advertisements almost ensures that your site will be on the first or second page.

Paying for your advertisements is like paying for people to walk off the street and into your store. This may not sound like such a good idea, but the payoffs invariably tell a different story. When you pay for your traffic, you are guaranteed of a fairly consistent traffic flow of visitors to your site. The more visitors, the more potential sales. You may never go with an empty sales day again!

Paying for your Traffic

Usually, you will be charged a fee based on the number of hits a link gets when your ad is clicked. In case you hadn't guessed, this is called pay per click (PPC). For some search engines, you will be charged for the number of times your ad shows up when a certain keyword or keyword phrase is searched, regardless of the number of clicks. Therefore, it is imperative that you have good keyword content in your ad. There are many tools that can help you to choose the right keyword for your site.

The money you spend for your traffic will seldom be for naught. You will get an impressive boost in traffic and if you have chosen your keywords correctly, you will also get a boost in your sales figures. Paying for your traffic can be a really good idea and done correctly, you will get all the benefits PPC has to offer.

Until next time…


P.S. If you're looking for more traffic and more sales, check out Neil Shearing's Spider software. It's a very easy to use piece of software that makes grabbing great Joint Venture partners and Super Affiliates child's play.

I'm sure you know that the fastest way to generate traffic and sales is to tap into the power of someone else's email list and have them do a mail out promoting your product. Well, Neil's software makes *finding* those "power players" simpler than ever. Now there are no excuses... go out and get some super affiliates to work for you!

Neil's been on-line for over a decade and has an excellent reputation for honest business on-line. In fact, he founded the ScamFreeZone in 1997 to help people make money on-line without falling victim to scams. That's why I am happy to endorse his software.

Here's The LINK to find out more about the Spider...

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