January 31, 2007Volume 6 Number 04 Issue 138     
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Your Web Site as a Storefront

How to Build Super-Profitable Lists - Build Massive Profitable Lists. Top Experts Show You For Free.

Still waiting on delivery for my niece's motherboard! Ordered a CD/DVD burner for my wife from the same supplier at the same time, and it arrived yesterday! Couldn't resist buying it for her as the price was right, and it has lightscribe capabilities.

I finally got a teacher interested in learning about using Statistics Canada material in his classroom. I'll spend a half day with him next week just to get him going. I promised that I would deliver 14 more of these presentations by the end of the year, but I just got told that March 31 is the government's year end. I guess I'll have to hustle *8>)  I never seem to learn. Whenever approached on one of these deals, I always say, "Well, if you can't find anyone else, I'll help you out." Makes it too easy for them not to find someone else.

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Well, enough of that, this week I'm going to talk about something elementary that many of us forget occasionally - using your web site as storefront.

Your Web Site as a Storefront

A customer walks into the store, browses through products and shelves, picks up items, inspects, considers the prices, chooses a product and takes it to the cash register to pay. Now if you want to sell your products on-line, then your site must be enabled for e-commerce, and you must have at least the following features:

  1. The first step to sales when customers visit your site to see the products they were looking for. Of course, search engine optimization and better rankings can't keep your customer on your site or make them buy. You need to provide plenty of content and product description like sizes, dimensions, colors and comparisons with other similar products. Motivate your visitor to buy the product by providing clear and unambiguous information. If you happen to sell more than one product or service, provide all necessary information about this, possibly by keeping the information on a different page. By providing suitable and easily visible links, the customer can navigate to these pages and get the details needed to make a purchase. You must allow the customer to choose a product, get a clear price and shipping costs on the product, complete the transaction and get an order number, and/or invoice confirmation via email. You may even need to allow your customer to choose a shipping method.
  2. You must tell the customer if the item is in stock or delivered against their order. Ideally, you should have an email contact or live help if the customer has a question. Most importantly you must respond immediately! If you want to provide your own live chat and help desk services on your web site, specialized software is available sometimes for free and guaranteed for purchase.
  3. Be sure your customer service links are large and clearly marked, so that your client does not have to dig around to find information. When you sell from a web site, your customer can buy your products 24 hours a day from states that are thousands of miles away. Always provide contact information, preferably on every page of your web site, complete with mailing address, telephone number and an email address that reaches you. People may need to contact you about sales, general information or technical problems on your site. Forward your web site email to another email address if you do not check your web site mailbox often. When customer wants to buy on-line be sure to provide options like credit card, PayPal and other on-line payment services.
  4. Provide an ‘about us’ section with a section about your policies, procedures and return policies. If you have a privacy statement, a customer satisfaction policy and return procedure, your customer will feel better about shopping in your store.
  5. You probably want to have customer quotes and references on the storefront page, as well, to let your prospective client know that others are happy with your service.
  6. Provide an FAQ with information about your return policies, guarantees, shipping prices and insurance charges if any.
  7. If you are so inclined, you can offer a print catalogue if the customer prefers to order one from your storefront and shop at home.
  8. Do not annoy your customers by presenting products that are marked ‘sold’ or pages that say ‘under construction’ or ‘coming soon’.
  9. Do add new content frequently, so your returning customers will not be bored by seeing the same array of products that they saw four months ago.
  10. If your site has a date tag or has current references, be careful to change these references frequently so that you don't give the perception that nobody is looking after your site. Actually, I have started to remove the date tag from many of my sites because I cannot see a value to having it there.

Until next time…


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Here's The LINK to find out more about the Spider...

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