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     March 21, 2007Volume 6 Number 11 Issue 145     
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Why You Need an Autoresponder

How to Build Super-Profitable Lists - Build Massive Profitable Lists. Top Experts Show You For Free.

Had an interesting anomaly this week. I unzipped a package I bought that included several videos. Everything unzipped nicely, but there were no videos. I wrote the publisher and go no response. Poor customer service. I decided to try unzipping the package again. Still no videos. Just out of spite, or something, I forced another unzip, and third time lucky. The videos are there, and work fine. You might want to remember that little bit of persistence next time you try to unzip something and it doesn't work right *8>)

By popular request, I'm writing about a topic that I haven't dealt with over a year!

Check out the freebies over at

Why You Need an Autoresponder

If you've reached the point of exhaustion trying to keep up with answering the mountain of email that threatens to bury you alive every single day, you're ready to learn about autoresponders.

The bad news is that people expect prompt replies to their email inquiries. However, unless you can figure out how to work continual twenty-four hour shifts, or hire enough people to constantly monitor incoming emails (while they're eating up your revenue), you have a problem. The good news is an autoresponder is an inexpensive - or even free - method of quickly responding to emails. What these programs do is automatically respond to incoming emails as soon as they are received.

Emails are essential to your business for many different reasons. Most importantly, these invisible email voices give you their feedback about your web site - for free! However, if you spend all of your working hours answering emails, how are you supposed to run your business? The answer is simple: use autoresponders. Autoresponders are programs that automatically respond to emails without you so much as having to click on your mouse.

When to Use an Autoresponder

There are a number of good reasons why you need an autoresponder besides just answering your email. For example, autoresponders can be used if you need a way to send information about your services or products, price lists, or if you frequently receive the same questions from a large number of emails. Maybe you want to offer your site visitors a special bonus of some kind, such as advice or relevant articles.

All of this can be handled by an autoresponder. Additionally, you can advertise your business and then build stable relationships with your customers by using autoresponders.

Kinds of Autoresponders

Autoresponder programs vary from software that runs with your email program to a specialized script that runs on your web hosting company's server. This kind of script may use a web page form or simply operate with your email account. This kind of script is programmed to send out a standardized message whenever an email is received at a particular email address.

Some autoresponders can do more than simply send out standardized messages. They can send out an unlimited number of follow-up messages at predetermined intervals of time. For example, you can set your autoresponder to send out a new message every day, every second day, every week, or any other interval you choose, for as long a period as you desire.

Free Autoresponders

There are numerous companies who offer autoresponders free of charge. Your web site hosting company often provides autoresponders as a free service. If this is not the case with your web hosting company, there are numerous companies who offer this service for a small fee, or free of charge, providing you attach an advertisement for their company to your emails. Try http:/, or Or go onto Google and you will find a long list of free autoresponder companies.Free autoresponders do not give the most professional appearance to your emails.

Personalize Your Messages

To personalize your autoresponder messages, you should attach a signature. Signatures in this case are much like business cards. You can include your name, company, all your contact numbers and addresses, and a brief message.

It's a good idea to attach a signature to every email that your autoresponder sends out. This works as a repeated reminder of your business identity every time a customer sees it. The more they look at your signature, the more likely your company will spring to mind when your particular service or product is needed.

Message Guidelines

Of course, like everything in life, there are some rules and guidelines to creating a personal signature:

  1. Keep the length of your signature between four to six lines of text

  2. No more than 70 characters in a single line

  3. Make sure that your email program does not cut off your text!

  4. The content should include:
    • your name
    • your company name
    • your email address
    • your fax number
    • any other contact details, such as 800 numbers
    • Lastly, always include a short personal message about your company. It should be a subtle sell of your services or your products, and possibly your company's reliability and longevity.

Offer Courses By Autoresponder

Another specialized use of autoresponders is to create courses that you can then offer to your site visitors for free. You must choose a topic in which you are an expert and that precisely targets your potential customers.

Once you have carefully chosen your subject, divide it into a number of different sub-topics. Then offer your site visitor a free 5, 10 or 15 day course, each day offering a different sub-topic.

The first message should always be a welcome message to your site visitor and an explanation about what is to follow. Your explanation should be enticing, getting the point across that you are offering free, quality information that your target audience will find of great value.

With every lesson, include the number of the lesson, the topic title, information about your company and its services or products. At the end, include a few blurbs about the next lesson to entice the subscriber to continue on.

Make sure each topic is packed with essential and valuable information, and leaves the visitor lusting for more of the same. Otherwise, you may lose them in the very beginning.

Of course, you have to write up your course before you can offer it. Once you have done this, and gone over the material carefully, employing a professional writer or editor if necessary, you must transfer your text to your autoresponder.

Once you sign-up for your chosen autoresponder you will receive instructions as to how to set it up and transfer your text.


Email is an excellent marketing tool; it is inexpensive and it is fast. Use it to advertise your business by choosing your email address carefully. Your web site should contain different email addresses for different contact requests. For example, use for information requests, or for questions about sales. It's a good idea to set up one for the owner, such as This presents your company in a personal, approachable light and insures that direct contact is provided.

Autoresponders are an effective and powerful marketing tool, allowing you to make contact with thousands of potential customers. This is an invaluable asset considering how many potential customers you usually have contact with before you make an actual sale.

Essentially, an autoresponder allows you to automate part of your marketing campaign.

Had a few more suggestions on topic readers want me to write on - that's where the idea for today's article came from. If there are any particular items that you would like me to write on, please drop me a line at:


Until next time…


P.S. You've probably heard the buzz around the $7 sales. If you would like to run your own $7 sales, check this out for the instructions on how to do it, and the software to do it with.

Here's The LINK to find out more about $7 sales...

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