|April 25, 2007||Volume 6 Number 15 Issue 149|
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Three Things You Need to Survive On-line
How to Build Super-Profitable Lists - Build Massive Profitable Lists. Top Experts Show You For Free.
Been cleaning house on my web sites this week. I've decided to convert several more sites to use the $7 dollar script. I am willing to give up a bit of profit to grow my list a little more quickly, and of course get a chance at some back-end profits. The general idea is that I will allow other marketers to take the profit on my initial product in return for getting the buyer as a subscriber to my newsletter. I will also include a One Time Offer (OTO) to make a profit for myself. I do not allow other marketers to get paid for promoting my products unless they have purchased it for themselves. However, for you dear reader I have a deal. Send me an email with your PayPal email address in the body - no I won't try to crack your password and steal your money - and I will set up my site to allow you to make money without purchasing, and will give you access to a special URL that will generate a cloaked ID for your PayPal address. Note this cloak will only work on the one site.
Have you checked out the freebies over at IdeaMerchant.com yet? Get them quickly as I am seriously thinking of taking the site down.
Three Things You Need to Survive On-line
Every Internet marketer is always on the lookout for the market that will give them the biggest paycheck. Some are searching desperately for a magic formula that will make all of their sites successful and profitable overnight. Actually, it is not a lot more complicated than that. It is simply implementing good marketing practices, that have been proven over the years.
These tactics have worked before with off-line marketing and are continuing to work in the on-line marketing world of today. If you implement these top three marketing tips correctly, you will be able to able to increase your sales and thrive in the on-line marketing world.
What are these three tactics?
Unique Web Pages
1. Using unique web pages to promote each separate product you are marketing. Do not lump all of your products together just to save some money on web hosting. It is best to have one site focussing solely on each and every product.
I have one site that defies this rule, and although it makes a buck, it is not nearly as profitable as it could be. It makes about as much in total for its 20 to 30 products as an average one item site. I use it as a sort of holding site, to keep the products exposed to the web while I am building dedicated sites for each product. I would probably be better off to just kill the site and concentrate on building individual sites, but I'm in love with the site (bad news for any marketer) and just can't convince myself to let it go!
Always include product reviews on your web sites so that visitors will have an initial understanding of what your products can do for those who buy them. Also include testimonials from users who have already tried the product. Be sure that these customers are willing to allow you to use their names and photos (a super sales point) on the site of the specific product you are marketing. Whatever you do, don't make up testimonials and put them on your site, as they will come back to bite you and destroy your creditability.
You can also informative write articles highlighting the uses of your product and include them on the web site as an additional page. Make the pages attractive and compelling. Include calls to action in the information. Each headline should attract the readers to read more, or maybe even contact you. Highlight your product’s special points. Help your readers to understand your product and they will want to find out more.
2. Offer free reports to your readers. If possible position the offers at the very top side of your page so they simply cannot be missed. Create autoresponder messages that will be mailed to those who put their personal information into your sign up box. According to research, making a sale can require seven contacts with a prospect before the sale is closed, so you must keep the dialogue going for that long.
Only two things can possibly happen with a web page alone: a closed sale, or the prospect leaving the page never to return again. By getting their permission to place useful information into their inboxes, you will remind them of the product they thought they might want later. This will frequently allow you to close the sale at a later date. Be sure that the content is directed toward specific reasons to buy the product. Do not make it sound like a sales pitch however.
Focus on important points like how your product can make life more enjoyable. Include compelling subject lines in the email. As much as possible, avoid using the word “free” because there are still older spam filters that dump that kind of content into the junk before anyone gets a chance to read it. Convince those who signed up for your free reports that they will be missing something big if they do not avail themselves of your products and services.
3. Get the kind of traffic that is targeted to your product. Just remember, if the person who visits your web site has no interest whatsoever in what you are offering, they will quickly be among those who move on and never come back. You can attract the kind of traffic you want by writing articles, or creating audio and video segments for publication in Ezinesand e-reports, and on web sites that deal with your product area. Display your knowledge of your product in publications that are focussing on your target customers and you might just grab the interest of potential customers. Don't forget to utilize the new Web 2.0 sites like FreeIQ to spread the word about your products.
Try to write a minimum of two articles or audio or video segments per week that are at least 300-600 words in length (3-5 minutes for audio or video). By continuously writing and publishing these articles you can generate many targeted readers to visit your site every day.
A big thing to remember is that only one or two out of 100 visitors are likely to buy your product or services. If you can generate 1,000 targeted visitors to your web site each day, you should expect to make ten to twenty sales each day.
The tactics given above are not really very difficult to execute, if you think about it, but they do take time and effort on your part.
If you use these tips to develop several marketing programs, you should end up generating a good source of income and thrive in this business; something that not all Internet marketers have done.
Besides, think of the huge paychecks you will be receiving…
The suggestions on topic readers want me to write on keep dribbling in - that's again where the idea for today's article came from. If there are any particular subjects that you would like me to write on, please drop me a line at:
Until next time…
P.S. A new Web 2.0 site is up and running. The concept behind this site is that Internet Marketers provide free information in the form of audio and video segments to entice you to purchase their other products. You will want to take a look at it right and take advantage of their free wisdom now by clicking >HERE
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