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     July 11, 2007Volume 6 Number 25 Issue 159     
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The Fine Line between Internet Marketing and Spam

Well the geeks are finally prevailing. I am buying a new email server. My problem, your opportunity. In order to raise the $5,698.86 I need to buy the new email server, I am having a once in a lifetime firesale. You get a firesale price on a bundle of my most popular Internet marketing scripts and titles.

That’s right. And I mean FIRESALE! You will want to tell all of your friends about this sale also. Check it out here

Today, my newsletter article is about -

The Fine Line between Internet Marketing and Spam

Savvy business owners who take advantage of Internet marketing realize there is a fine line between marketing and spam. They orchestrate their marketing campaigns to gain the maximum amount of exposure without running the risk of being viewed as spam.

Definition of Spam

The definition of spam is open to interpretation but most people agree that spam is the equivalent to junk mail you receive at your residence. In general spam is unsolicited commercial emails which are part of an advertising campaign. The term spam can also apply to message board postings which are posted solely for advertising purposes. This article will examine the differences between effective Internet marketing and spam.

Message Boards

First we will consider the use of message boards for the purpose of Internet marketing. Message boards are essentially on-line meetings places for Internet users who share a particular interest to exchange ideas, to ask or answer questions, or just to socialize. These message boards allow users to register and post messages.

Guidelines

Most message boards have a set of guidelines which the users must adhere to when making posts. These guidelines may vary widely with some being very strict about acceptable content and others being somewhat more lenient. It is important that you follow the guidelines implicitly because failure to do so may result in other members not paying much attention to your posts, or in severe cases in the moderators deleting your account.

Target Market

Message boards are ideal for Internet marketing because they can provide a business owner with access to a specialized target audience. If you are in the business of finding jobs for employees who wish to tele-commute, you might join a message board dedicated to working from home to find members who may be interested in your products.

If you listen to the other board members, you may learn a great deal about the concerns of your target audience. You can also take the opportunity to post links to your web-site when appropriate and in accordance with the message board guidelines. This is considered to be smart Internet marketing. However, if you opt to respond to each and every post with a link to your web-site even when it is not relevant and do not offer comments of value to other members, they are likely to view your posts as spam. This can be damaging because these members may opt to avoid your web-site even if they have a need for your services.

Email and Ezines

Ezines (electronic newsletters) and email advertising are areas of Internet marketing which are most likely to be viewed as spam if not done properly. Most Internet users do not appreciate unsolicited emails especially when these emails do not pertain to a subject that interests them. This is often the case when business owners buy email lists and send their advertisements to everyone on the list.

This is not effective because you are not likely to reach a large population of your target audience. Additionally, recipients of the email may block your email address so that future communications are automatically sent to a spam folder. Some recipients may even report you to their Internet service provider who may investigate the claim that you are a spammer - if you are lucky. Most likely, the service will just block all email from your domain or IP address.

Best Practice

A better way to approach the concept of email marketing is to only send ezines and advertisements to past customers who have specifically asked to receive such emails and potential customers who have requested additional information. Do you have an ezine or mail list sign up form on every page of your web site? If not, you are losing out on potential customers.

Have you checked out my firesale yet? Here's the address again http://ideamerchant.com/firesale/


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Until next time…

warmly,




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