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     August 15, 2007Volume 6 Number 30 Issue 164     
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How to Make Money in the Niches

Well, I got the pool nicely caulked. Just in time for me to head out of town for a bit. When I get back, I think I'll paint the pool, just because it's empty *8>(

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Found something neat! Joel Comm is running an Internet Reality Show called The Next Internet Millionaire Starts today, so check it out.

Today, my newsletter article is about -

How to Make Money in the Niches

What is Niche Marketing?

It is just one of those hard, cruel facts of life that the big boys have all the money they need to advertise and sell their products and little guys like us are on advertising budgets that are so small they probably don’t add up to what the big boys spend on paper clips in a month. Competing with the big boys isn’t feasible…or possible, for that matter. So what are us little guys supposed to do?

Niche marketing is our answer. We can’t advertise our products and services to the world at large but we don’t have to be able to do that to be able to make a pretty decent living… thanks to the Internet.

Niche marketing is selling specific products or services to a limited audience. One person with a computer, an Internet connection and a good idea can go into business for himself /herself on the Internet and target the people who would be most interested in what (s)he has to sell and do all of the above on a very limited advertising budget.

Finding the right niche for what you have to sell isn’t really all that difficult. Just think about who the people are who would be most interested in what you have to sell. For example, if you have concocted a shampoo formula that will take chlorine out of a person’s hair, you can’t compete with giant companies that sell shampoo but you can narrow your market down to a niche and target sales to those who have swimming pools. You buy a domain, get a server, and build a web site to advertise your product JUST to people who have swimming pools.

In essence, niche marketing is selling a product or service to those who want or need the product the most.

Niche marketing at its best helps to solve real problems that real people live with everyday. If you can come up with a product or service to promote in a niche market that will help people solve their problems then you will have a money making niche market web site and can quickly build a long list of potential customers.

The things that people view as ‘problems’ run the gauntlet of possibilities… everything from a hang nail to a golf swing to a chronic disease are people problems that people are looking for help to solve. Beware of asking people directly as they view this as invasive and tend to lie. There are, however, a number of good ways to find problems and a niche market. I’m going to deal with just two of them.

Looking for Problems to Solve via Forums

A good way to find out what people consider a problem is to visit the on-line forums. People talk about anything and everything on-line. They discuss subjects that they wouldn’t talk about with their best friends for the simple reason that they can remain anonymous. They look for solutions on-line for the very same reason.

By visiting forums and taking note of what people are most concerned about you can search the Internet for products and services that will help them solve those problems. Gather the information about the topic. Write or have written for you articles about the topic.

In this way you can find a topic and build a content-rich web site for niche marketing that helps with the problem you have identified and that will serve the needs of people.

An additional way to use forums to help you build a niche market web site is to join a forum, identify the problem being most often discussed, post a question that will produce many responses and use those responses to write an e-book on the topic.

The fact is that many people will buy an e-book that is filled with information they could actually gather for themselves. They will also purchase e-books that will tell them what other people with the same problem they have think about or are doing about their common problem.

Going to Bookshops to Identify a Hot Market

The day may come when people do all of their researching and reading on-line but it isn’t here yet. Fiction, of course, will always be in print… it would be hard to curl up with a good novel in front of the fireplace on a cold winter day with a computer. Research, however, may eventually all be done on-line. People buy ‘how-to’ books and books that are devoted to solving their problems and/or making their lives better every day. By identifying the hot market books that are being sold in bookshops (on-line and off line) you can identify a hot niche marketing topic.

Go to the bookshops in your area and take note of the kinds of non-fiction books that are stocked. You should particularly note the ones that are self-help or how-to books. If you can create the opportunity, ask the stock boy which ones are selling the best. He’s the one who knows what is being restocked most often. That failing, ask a floor salesperson the same question. Asking the bookstore owner or manager is the last option. They are more likely to be pushing the books that aren’t selling well in order to make a sale. Learn by whatever means you can which self-help or how-to books are the hottest sellers.

Another option is the on-line bookstores. You can’t, of course, ask for information from a person but you can research the site and determine which of the non-fiction self-help or how-to books are highest in sales.

Finding out what books people are most often buying can give you some insight into what the hot market subjects are. Armed with this information, you can go about creating a niche marketing web site that will have a better chance of becoming successful.

Have you checked out my improved super $7 Script yet? Here's the address again http://script.7dollardeal.com


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Until next time…

warmly,




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