|February 13, 2008||Volume 7 Number 06 Issue 183|
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From the Editor
Last time I'll mention this. I have dropped the pdf version of my newsletter. After checking the site logs, it became apparent that few people were downloading the pdf version of the newsletter.
Another busy week. My new partner and I are busy setting up a video membership site. Keep tuned, I'm sure you'll want to be one of the first to join. Today's newsletter will be about producing your own videos that you could use on a membership site - based on our experience so far.
Just a reminder that I am turning the Idea Vault into a paid membership site within the next few weeks. Current subscribers to The Great Ideazine will have free access to the site, so make sure that if you haven't already signed up that you do so now!
I am always working to get a higher placement for my sites on the search engines. I am not always successful in getting my sites on the first page of Google. About a month ago I read a new ebook on Search Engine Optimization (SEO) and picked up a couple of tips. I was really surprised to find that the three sites where I used the new ideas on jumped from lacklustre placements to the first page on Google, and first place on Yahoo. I ran out and bought the rights to the ebook. If you need some SEO tips for your sites, you can find the ebook on Ebooks and More *8>)
After all the hassle with the Adsense Video Site Creator on my Linux servers, I tested it on a Windows server and am really impressed with its operation. With only a minimum of input from you - your Adsense publisher id, your Amazon seller code, your FTP info and the keywords you want to feature, the program does the rest. If you are interested, I have it on special HERE.
I am still adding to the deals at ebooks and more every day. Check it out.
Setting up Your Own Videos
Why use Videos?
Videos are THE hot item right now, and regardless of your niche, you should be thinking of how you can cash in on this market. Regardless of what you sell, there is room for at least one good video to sell or give away as a promotion. You will be amazed at how your customers will respond to a video. You can offer a single video, or a series of videos that become a course or courses.
These videos are usually offered in multiple, short segments to keep your clients or potential interested in the topic. I have seen videos over an hour in length, but this takes a lot of experience to produce and you must give away a lot of information. Whether you use a short or long video, this type of advertising can be quite powerful and if done correctly, many of the participants will not even realize they are being subjected to a marketing campaign. I have used video courses a number of times. This article will discuss creating and distributing a video course for the purposes of advertising your business, or for selling through a membership site.
Create Your Video
The creation of a video should begin with a solid idea for a series of videos which pertain to your business and will be of interest to your potential customers. Video courses, if sufficiently rich in content, can frequently be sold for profit themselves, either individually, or through a membership site. If you are interested in using the video as a marketing tool you will most likely be offering the video free of charge in an effort to entice potential customers to purchase your other products or services. Sometimes the sole objective of the video is to get readers to surrender their email addresses for the entrepreneur’s email list.
What Topic Would I Use?
Determining the topic of your video is very important because it can dictate the success of your marketing effort. Consider an on-line retailer of health food products. This business owner may want to develop a series of videos on subjects such as proper nutrition, creating a weekly menu, introduction to new foods, proper food preparation, the value of certain health foods, etc. Each of these videos may contain a few segments which offer different perspectives on the subject. These videos are ideal for this business because they are on subjects which are likely to be of interest to the customers of the business.
Distribution of Your Videos
The distribution list for your videos should mostly include members of your target audience. This can be achieved by offering the video as a download on your site or somewhere on-line where only interested Internet users will be likely to find the videos. Another way to deliver the videos is by emailing a link to the videos to recipients who have specifically expressed an interest in receiving more information about your products and services by submitting their email address for this purpose.
Once you decide on a subject for your video, you will need to prepare an outline for your video. You could just gather a bunch of Private Label articles and create a script based on the content of these articles. You could even find PLR videos on your subjects and rebrand them. We will be allowing this on our new site. You must be careful with PLR videos though, as many do not allow you to give them away for free.
If you cannot write a script yourself, seek out a qualified writer to create the content for your videos. Using one writer for the entire series will help to give your copy a more coherent and professional appearance. The writer can assist you by creating copy which is informative and useful to your readers but is also well written, clear, concise and easy to understand.
If your niche topic is highly specialized you might have to provide the writer with product information as well as research materials to ensure the content is informative and accurate. Additionally, you should review the content once it is completed to verify the accuracy and ensure it sounds like you. You can find writers on a number of “writers for hire” sites on the web.
Once you have the content, you can record your videos using a video camera or digital camera with a video option. If you are interested in doing fancy effects, you can purchase a blue screen cloth quite cheaply on eBay. Camtasia is a wonderful tool to use for assembling your video and publishing it as a Windows or Flash video.
Professional ProductionIf you do not feel comfortable producing your own videos, you can hire a professional to do it for you. It will not be cheap, but it is better than not having any videos at all. You could also buy PLR videos that allow you to rebrand them with your name and website, but if you are giving them away, make sure that it is permitted by the vendor of the videos.
When distributing your videos, you would be wise to request feedback from the users at the conclusion of the video. This should be completely voluntary. You may wish to give a free gift to those that respond. The users that respond can provide you with useful feedback which will be extremely helpful. You can use it to improve your video, or in the launch of a similar video campaign in the future. We are planning to make a special offer to potential customers who will give us feedback on our plans for our video site. I'll let you know here when we make the offer.
P.S. Have you seen my new site Mr Idea's Ebookstore. As the name implies it is stocked with ebooks, scripts, websites and more.
Recommendations for this Week
If you are interested in working from home, I have a free ebook that outlines five different work at home opportunities. To get your copy just click HERE.
I'll just remind that if you haven't got the following products, then you had better jump now before the prices go up again! In fairness to my affiliates, I have ended the early bird sale of these products. I intend to install a new script that will automatically increase the price on all of these products automatically at certain sales points, so if you are interested in any of them, act now before I install the script and increase the price.
The $7 Script
15 Day Resell Rights Success
How to Write a Killer Sales Letter