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     July 09, 2008Volume 7 Number 23 Issue 200     


In This Issue

  • From the Editor

  • How to Use Ebooks for Marketing and Promotion

  • Recommendations


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From the Editor

This is the two hundredth issue of The Great Ideazine. I had planned a spectacular announcement for this issue, but it was not to be. Maybe next week.


Got the last of the ponds and water features cleaned and running. The wind has been so bad that I'm heading out shortly to fill them back up again. As long as it doesn't rain tomorrow, I'm going to put the goldfish outside. That'll be my contribution to yard work for the summer - hopefully.


If you missed out on the great deal on the videos that show how to do a number of Internet Marketing related tasks in simple, short steps you can still get them at the regular price. They cover such tasks a setting up a Clickbank account, a WordPress blog, how to add a PayPal button to your site, how to add a meta description tag to your html code and much, much more. You can pick them up for a great price at 7DollarDeal.com.



How to Use Ebooks for Marketing and Promotion

There are innumerable ways to use Ebooks to promote your business and drive quality traffic to your website. Once posted on your site, you can turn them into a daily course, which brings your customer back to read the next chapter. You can use them as a free gift for making a purchase or for filling out a survey. Put your Ebook on a CD or DVD, and you will have an innovative brochure. Blow your competition away by inserting the disc into your sales packages.


The most effective marketing products are those that are unique. Copyright your Ebook, and immediately, you have a powerful tool that you, and you alone, can offer to the public. People will have to visit your site to acquire your Ebook, which increases the flow of quality traffic and the potential of sales and affiliate contacts.


Update Your Ebook

Make sure that you keep your Ebook current. Update it frequently as the market and trends change. Add new advice and techniques to show your prospects how your goods or services can enrich their lives. By constantly keeping abreast of new trends and techniques, you can continue to see profits from your Ebook for years after your original creation.


Another phenomenal advantage of Ebooks is that you can test their marketing potential without putting out significant amounts of cash. You can even produce an Ebook one copy at a time, each time you receive an order, thus eliminating the need for storage and inventory. By this method, you can gauge the salability of your Ebook, and make adjustments as necessary until the orders start pouring in.


Ebooks allow you to learn about your market and customer habits and motivation over a period of time, without risking your precious financial resources. They also provide you with an invaluable way to gather marketing information, which you can use in many different facets of your business.


Use your Ebook to discover what the specific goals and problems are in your specific industry. Then figure out how to solve these problems, and publish an Ebook with this invaluable information. This will increase the value of your business, upgrade your reputation, and get you known as an expert in your field.


Value Added

You can extend the value of single Ebook by breaking the book down into chapters for a serial course, into special reports available on your website, or into audio or visual tapes. Ebooks can be broken down into several different promotional materials by accepting some of the articles and using them to promote your product. You can include a catalog in your Ebook to promote all the products or services that you sell. You can include a thank you note for reading your book and an invitation to download a trial version of your product. Or you can include a form for your audience to contact you for further information or with questions, thereby building your business relationships and your mailing list.


Using Ebooks in this manner helps to cut the cost of individually producing separate promotional materials. You can use a single Ebook to entice new prospects and to sell new products to your current customers.


No other medium has this kind of flexibility and ability for expansion. Think of your Ebook like a spider spinning a beautiful and intricate web. Now go and create that web, and see how many customers and prospects you can catch!


I couldn't give it to you entirely for free, but I have made the entire Ebook with a website, graphics, ecover and PLR rights available to my readers for only $2. Click HERE to get your copy.


P.S. Have you seen my new site Mr Idea's Ebookstore. As the name implies it is stocked with ebooks, scripts, websites and more.



Recommendations for this Week

Have you checked out this new site that will give your website a link without requiring a reciprocal link? The search engines love this. It's in the Beta stage right now, so it is free to join. Check it out at: Qassia


If you are interested in working from home, I have a free ebook that outlines five different work at home opportunities. To get your copy just click HERE.


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