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     August 27, 2008Volume 7 Number 29 Issue 206     

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  • Digital Powerhouse Secrets

  • Recommendations

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From the Editor

Well, I saved $150 and wasted $400! I got that Canon FS100 camcorder, and I can't find any way to convert the .mod files into something that Camtasia will read. Although I can convert it into files that Windows Movie Maker will read, the resulting files all have the same problem in Camtasia - the video and audio are out of sync. Picked up the trial version of several high priced specialty programs and am no further ahead. I guess I'll have to find a different way to deal with video for my upcoming websites.   *8>)

Although I have been very busy this last week, I did get a chance to read a couple of interesting ebooks from Edmund Loh. I have used a couple of chapters for the newsletter this week. At the end of the newsletter I have placed a link where you can get the ebook for free. Please don't share the link with anyone who isn't a subscriber to The Great Ideazine.

Digital Powerhouse Secrets

Chapter 2: How to Bring Ideas to Life

Leveraging on Others

You have the idea for your product and you want to bring it to life because you know that success is looming around the corner. Your confidence is charged up so what do you do next? Charge into the battlefield with your guns blazing?

You have to plan first – your method of execution.

You have to ask yourself this very important question when it comes to a project – should you do it yourself or outsource?

Well, this can be answered in one sentence – DO WHAT YOU DO BEST AND OUTSOURCE THE REST!

Remember that time is money. Don't waste time trying to be stingy when it comes to product creation. Much of your time should also be spent on marketing.

Pause for a moment, though, and ask yourself a few questions. Your answers will tell you if you are better off doing it yourself or outsourcing the work to an expert.

Firstly, are you the best person for the job?

Do your skills match the tasks required for the project? Do you know someone who can do it faster and better than you at a price you are willing to pay so your time can be better spent elsewhere? It doesn't seem reasonable to force a monkey to swim and a fish to climb trees.

If your skills don't match the project, then outsourcing is the way!

Secondly, are you willing to spare your time to complete the job? If your schedule doesn't provide the luxury of getting the job done, once again, you may want to outsource.

Thirdly, can your time be better spent?

If you can make more money doing what you are best at, then all the more you should outsource!

Fourthly, do you have the resources to spare?

You can't outsource when you have no money.

At the end of the day, you have to be very objective to what you are trying to accomplish. Don't make business decisions based on feelings or emotions. And don't be afraid to say no to others.

These are all crucial to your success when it comes to developing digital products.

Chapter 3: Three Keys for Success

Keep Your Eye on the Target

Here are a few guiding principles you must consider during the construction phase of your product creation project so you can product the best quality and an outstanding end result.

The product must remain focused.

Don't get distracted by ‘add-on’ ideas that are not related to your product. For example, don't try to promote an affiliate program bundled together with your product when it is not related to your niche no matter how lucrative that affiliate program may seem. Make sure when you create your product, it brings you one step closer to your goals.

Never ever get sidetracked by others (including good joint venture offers). An unfocused product will not be well received.

Additionally, it will result in you spending more time and energy to finish the job--time and energy that will be wasted. Retain a focus on the true function of the product at all times.

The product must retain usability.

Don't try to overwhelm people with details. If you go overboard, you will confuse your prospect and you will not get your desired results. Follow the KISS principle, “Keep It Super Simple!”

But you must remember the most important rule:

Think like a user.

As you build your product, take care to approach it as a user, instead of as its creator. Don't be an egomaniac. What you may think is the best product in the world TO YOU may be worthless in the eyes of those holding the money.

Try to put yourself into the shoes of someone else and try to assess how they will react and handle your product. It is easy to lose yourself in product building and to make a final item that suits you perfectly, instead of one that really meets the specific needs of users.

If you found this excerpt useful, I am sure that you will benefit from the full report. I have arranged a for you to get this product free! You must buy the companion ebook for a whole dollar - yup that's right $1 and you get both products. HERE.

Beyond The Newbie ebook - regular price $37 - will be available for only $5 for a couple more days. To access this offer available only to readers of The Great Ideazine, click HERE. Please do not share this link as it is only for readers of The Great Ideazine. Thanks.

P.S. Have you seen my new site Mr Idea's Ebookstore. As the name implies it is stocked with ebooks, scripts, websites and more.

Recommendations for this Week

Have you checked out this new site that will give your website a link without requiring a reciprocal link? The search engines love this. It's in the Beta stage right now, so it is free to join. Check it out at: Qassia

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