The Great Ideazine
     July 22, 2009Volume 8   Number 17   Issue 229     
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As Featured On EzineArticles


I watched a video of a truly amazing speaker, Dr. Joanna Martin describe how to deliver a presentation. I was so impressed that I thought you should have the info she presented, so I summarized here for you. If you are interested in further information on the training she provides, go to Her Site

Seven Steps To A Successful Presentation

by Jim Green

The seven steps to making a successful presentation are deceptively simple and straightforward, but are more complex in the execution than you might believe. Here they are as a simple list.

  1. Make a connection with your audience.

  2. Get permission to do your thing.

  3. Engaging content.

  4. Establish an emotional need for your product.

  5. Reveal your product.

  6. Make your no-brainer offer.

  7. Invite action.

Let's expand upon each of these points one at a time.

  1. Make a connection with your audience. Start by making them feel safe and secure. Let them know that you respect them and value their time.

    Then get them to trust you and finally open up to you - even if they respond just a little bit. Keep in mind that everyone will respond in their own way. You want 100% of your audience responding, but individuals may not necessarily respond in the way you are aiming for. As long as your audience is paying close attention, perhaps making notes, maybe nodding their heads, and mostly following you with their eyes, you have them engaged.

    A good practice is to try to connect with your audience before they even arrive at your presentation. Send frequent emails with good information before they arrive at the event. If it is a small group, meet that at the door to the meeting room. If the group is too large to meet everyone at the door, stay out of sight and make your connection to everyone at the same time when you go on stage.

    One way to get people involved is to ask a question and get people to respond by raising their hands. Use permutations of the question until you have included everyone. An example might be - “Who here owns a laptop computer?” then, “Who would like to own a laptop computer?” and finally, “Who doesn’t care whether or not they ever own a laptop?” The idea is to make enough categories that everyone raises their hand and feels included.

    Another way to engage your audience is to give them a task to do such as exchange elevator pitches with three people they have not met before today. The energy level in the room will rise enormously.

    Another opening that works for some folks is to capture the audience with scads of meaningful facts and statistics. People like facts that they can carry away, and they’ll love you if you do it right.

    And finally, there is the old standby. If and this is a big if, you can tell a joke and make people laugh, then do it. Just make sure that you joke is pertinent and does not offend your audience. Do not do a stand up comedy routine. You are there to get these folks to act. If they think that you are a comedian, they will probably like you, but they will most likely ignore your call to action.

    By the way, you have only about 30 seconds to engage people. If you don’t engage them right away, you must work hard for the rest of your presentation to try to draw them in. Obviously drawing them in right away is less work.

  2. Get permission to do your thing. The first thing that you must do is develop credibility with your audience. Weave your credentials into a story that tugs at their emotions.

    Telling people what you are going to do is a good idea, then ask their permission to do it. Get them to buy into your presentation - tell them what’s in it for them. This gives the audience the feeling that they are in control.

    Next on your list of to do’s, is to get permission for your style. Tell people how you will present - from total boring to jumping out of your skin exciting, it doesn’t matter as long as they see the value you bring to them.

    And finally you need to get permission to sell to them. Frame it in terms of taking action or something similar. You would be amazed at how much this will increase your closing rates.

  3. Engaging content. Provide great content. You will be perceived as the expert, so make it interesting. Don’t teach your audience, engage them. Make them a part of the presentation. Talk about what you are selling - not your product per se, but the problem your product solves.

    For a one or two hour presentation without a break, you should have one message and only one message for your audience to leave with. If you are doing a longer presentation with breaks, you may have one message for each section of your presentation.

    You should have three or four strong points that support your message. The best presentations provide a testimonial to back up each point. The testimonials should enhance your presentation as well as build your credibility on your topic. Don’t forget to involve the audience at every possible step of the way - not after every sentence, but certainly every five minutes or so.

Final Notes
from Your Faithful Editor
Check back next week for the second half of this great article. If you want to find out more about the great program on how to be a million dollar a year presenter that Jo offers, go HERE.

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