The Great Ideazine
     August 19, 2009Volume 8   Number 21   Issue 233     
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Introduction

Today, I'm taking a look at video and how you can use it to increase your sales. Video is simple and quick to do, if you know the tricks.


5 Steps to Using Videos to Skyrocket Your Affiliate Sales!

by Jim Green

Videos have come a long way on-line and are now starting to show up in just about every promotion you see, and for good reason, they produce big sales!

You can certainly use them to promote your affiliate products with great success.

Here is an idea that I have been testing with great results. It is creating a video of the actual members area or the product itself.

By video I mean a screen capture video using a program like www.camtasia.com. Camtasia is only one screen capture program out there so do some research to see which would be best for you. There are others much cheaper with less features.

Also, when it comes to video editing, make sure you check your own computer to see if you already have some video editing software installed. A lot of computers come with video editing software now for home movies and such. You can use this exact same software to edit your screen capture marketing videos.

Once you get some screen capture software you create a "Here is what you can have in minutes" style of video. You call it a "tour of our product."

You then add this video to your affiliate product promotion and boom, increase sales!

It is very simple to do and hasn't failed yet to work for me!

Here is how you can do this:

Step 1) Start up the screen cam software, and welcome the viewer to the product tour video.

This can be a simple greeting where you introduce yourself as a user of the product and give a quick introduction to what will be in the actual video.

Step 2) Login to your members area where the product will be downloaded. Or, if the product is an actual downloadable file like a .PDF report/ebook, you can just open the file.

Step 3) If there is a download page, it is a good idea to show the download page, discuss the bonuses, etc.

Talk about everything they receive when they order and show them in the download page. You can even show them the order process and how it works. A lot of people on-line are still a bit scared to give their credit card numbers over the Internet. They do not want their credit card to get stolen by some hacker, and are also concerned about being scammed by the very people they are ordering from.

So if you show how easy and safe the order process is, this can surely helps sales by reassuring customers that they will not get scammed out of their money and that the product is safe to buy.

Step 4) Show them the chapters in the book while reading some of it. This is a big part. It shows the viewer that the product is real, shows how it is presented, and they get a quick taste of exactly what is inside.

You can go by each chapter to show them the headlines/titles of the product. This can produce big sales as it really taps into people's instant gratification trigger button.

You basically are saying, "You can be reading this right now!"

You should get permission from the owner of the product before you show the inside of their product to the public, but this shouldn't be a problem.

Just explain what you are doing and let them know that the viewers of the video will only be able to read a few pages in the video and that you aren't showing the entire book in the video.

Also, this works the same way if you are promoting a software program. Show how the program works, the features, explain the benefits, etc.

Step 5) Thank the viewer for watching the video and remind them that they can have this within minutes from now.

Also, if you have an affiliate program, you could give them a quick glance at that and tell them they could recoup their investment by just referring two friends. This is also very powerful as it makes the product seem even less of a risk.

Something else that I have used in a few videos is showing the product guarantee to make sure the visitor knows that if he is not happy with the product, he can get a full no questions asked refund.

I have also used these videos to build lists. You can say something like: "Subscribe today and receive a video tour of XYZ product free!"

People subscribe and get the video of the product you are promoting sent to their email.

If you aren't using video to promote your products, you are losing sales.


Final Notes
from Your Faithful Editor
Well, you can't have everything as I've learned! I've been trying to catch up on my professional reading so that new trends don't slip by. CPA seems to be the "next big thing." I'm researching it for next week.

The Great Ideazine

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